Market Strategies

A Market-Building Strategy is a strategy where a company seeks profit by building up markets rather than assaulting worker rights. These companies take time to bring in immediate profits, and tend to have a commitment to the people and the country in which they operate. These are the companies that make up most of America such as Coca-Cola, Kellogs, and Macintosh. A Cost-Minimizing Strategy is when a company looks to increase profits at the expense of its employees. Companies that implement this strategy are mainly short-term and vulnerable to the demands to increase profits. This demand leads to poor treatment of employees due to the overwhelming concern of profit over everything. Examples of these kinds of companies would be sweatshops that are found all over the globe. These sweatshops have operated for large American companies such as Nike and are found in underdeveloped countries where jobs are difficult to find.